Moms Gather for a Kellogg's "Love Your Cereal" Breakfast

Last Saturday, a group of local moms gathered together to enjoy a little breakfast and some honest conversation about breakfast routines in their busy households. A good friend of mine was nice enough to open her home to these moms for this special event. I acted as the liaison between these moms, all with children of varying ages, and Kellogg's. Since the launch of their informational website LoveYourCereal.com, Kellogg's has made it their goal to clarify what are facts and what are myths about children's breakfast cereals.

The guests were served three different varieties of Kellogg's Brand cereal along with fresh blueberries, strawberries, yogurt, two types of juice, milk, coffee, and tea.

In addition to the above, the guests were offered two easy to make treats made from Kellogg's cereals . . . Dark Chocolate Pretzel Treats made from Rice Krispies and Chocolate-Dipped Almond Toast made from Kellogg's Frosted Flakes and Apple Jacks.

After everyone got ready to sit down to enjoy breakfast, all the moms chatted about how crazy things have been since school began . . . from breakfast to the unpredictable school bus schedules.

Then we were joined by the Kellogg Company's Senior Brand Manager via Skype, who engaged this group of moms in an enlightening conversation about the nutritional and economic value of breakfast cereal.

The video below gives a sample of the dialog which took place between these real moms and the Kellogg's Senior Brand Manager . . .

Some of the surprising facts we learned:

• Children's breakfast cereal only comprises 5% of the average child's daily sugar intake.
• In general, children and adults who eat breakfast cereal have a healthier body weight.
• On average, the cost of one bowl of cereal served with milk is approximately 50 cents.
• Kellogg's is the company behind Kashi.
• Several varieties of Kellogg's children's cereal contains added fiber along with other nutrients.

To learn more about the studies and sources behind these facts, visit LoveYourCereal.com .

This event was part of a paid campaign for TheMotherhood.com on behalf of the Kellogg's Brand Company, who was nice enough to provide the goodie bags of swag and informational booklets for our guests to take home.

General Mills Commits to Further Reducing Sugar in Children's Cereals

Towards the end of 2009, General Mills announced their commitment to even further reduce the amount of sugar in the children's cereals they produce. It is said that many General Mills cereals have already been reduced in sugar, but I must say that my children have not even noticed the difference in taste. I doubt they will during this next round either.

Sugar intake has always been a concern of mine. My children are not obese by any means, but I am concerned about their attention spans and being too hyper. While I do not deprive them of their favorite presweetened cereals, I have made it a habit of mixing them with unsweetened Cheerios or Kix. Each bowl would be about 50/50. When they were even younger, I use to serve the cereal in a 1:3 sweetened to unsweetened ratio.

It is said that children who eat breakfast perform better in school overall. I believe this to be true. I have never skipped breakfast in my whole life and neither have any of my children. I know that when I'm hungry, I get tired, grouchy, and have trouble focusing. Who wants to feel like that all the way until lunchtime, whether you are an adult or a child?

Thank you to MyBlogSpark for providing the information for this article on behalf of General Mills and also for sending me vouchers for breakfast cereal as a thank you for participating in this campaign.